Direct cost answer
How much does 3D product visualisation cost in the UK?
3D product rendering, also called product visualisation, costs from £90 per SKU on Render Roll's Starter package, £150 per SKU on Growth and £110 per SKU on Bulk. These are indicative UK from-prices. Starter covers up to 25 SKUs with three images each. Growth covers up to 150 SKUs with six images each, while Bulk is for 150 or more SKUs with phased delivery. A usable CAD or 3D model is required for every base product. When modelling is needed, it is quoted separately at £150 for simple, £300 for standard, or from £600 for complex work per model. We validate representative files, catalogue size, image requirements and delivery pattern before confirming the exact scope and asking for payment.
Reference prices
Visualisation is priced by pack and SKU volume.
The image standard stays consistent. The package allowances and production rhythm change.
Starter
Up to 25 SKUs, three images per SKU, white or transparent PNG, one structured revision and one delivery.
Growth
Up to 150 SKUs, six images per SKU, approved variants, batch review and channel-ready sizes.
Bulk
150 or more SKUs, phased delivery, volume rate, batch quality control and a named production contact.
Ongoing catalogue production is priced by enquiry. Lifestyle and campaign-style context images require a custom quote.
Worked examples
What a catalogue costs, with the sums shown.
These United Kingdom examples turn the published per-SKU rates into catalogue totals, before tax. They are worked examples, not quotations. A price becomes binding only after we review representative files and confirm the scope in writing.
- 25 base SKUs on Starter: £2,250. The rate is £90 per approved base SKU and includes three images per SKU, giving 75 product images.
- 60 base SKUs on Growth: £9,000. The rate is £150 per approved base SKU and includes six images per SKU, giving 360 product images.
- 60 Growth SKUs, with 12 standard models required: £12,600. Standard modelling is separate from visualisation. At £300 per model, the 12 models add £3,600 to the example.
All figures exclude VAT and any other tax that applies at the billing location. Reference prices for Europe, Canada and Australia, with the same worked examples in other currencies, are on the markets and currencies page.
Scope
What the per-SKU rate includes, and what costs extra.
Included in the package rate
- Three images per SKU on Starter, six on Growth and Bulk.
- White or transparent PNG backgrounds, with soft-shadow studio backgrounds on Growth and Bulk.
- One structured revision round on Starter and two rounds on Growth.
- Channel-ready sizes for Amazon, Shopify and eBay on Growth and Bulk.
- Batch review on Growth, and batch quality control plus a named production contact on Bulk.
Quoted or priced separately
- 3D modelling, when no usable CAD or 3D model exists.
- Extra angles or scope changes beyond the package allowance.
- Lifestyle and campaign-style context images, by custom quote.
- Full animation, scoped as a custom quote rather than a package add-on.
- VAT, which is excluded from every figure on this page.
Separate modelling
No usable model means a separate modelling quote.
Drawings, photographs and dimensions can start the review, but they do not replace production-ready geometry. Modelling excludes visualisation and is confirmed after references are checked.
Check your files- S
Simple
£150 per model.
- M
Standard
£300 per model.
- C
Complex
From £600 per model.
Bulk pricing
Bulk product rendering for 150 or more SKUs.
Bulk is the package for large and seasonal ranges. It starts from £110 per SKU for 150 or more SKUs, on a volume rate with phased delivery, batch quality control and a named production contact. The same approved image standard applies as on every other package.
If your range is larger or more varied than a package fits, or you add products every month, request a custom quote. Ongoing catalogue production is priced by enquiry. You can also compare all four packages side by side.
Scope drivers
What changes the exact quote?
These are the variables we confirm before a price becomes payable.
Catalogue and outputs
SKU count, images per SKU, variants, backgrounds, crops and channel sizes set the production volume.
Files and complexity
Usable CAD or 3D, geometry condition, materials, labels and product complexity determine preparation work.
Delivery pattern
Single, structured or phased batches affect review, quality control and scheduling.
Keeping cost down
How to keep your product visualisation cost down.
- Start from a usable model. The rate assumes approved CAD or a usable 3D model, and modelling is the separate line. Check the accepted CAD and 3D file types before you send anything.
- Pick the package that matches your catalogue size. The rate is set per SKU by package, and the Bulk rate can sit below Growth because the production pattern supports a volume rate.
- Keep to the standard image set. The package allowance covers three or six images per SKU on one approved standard. Extra angles or scope changes are priced separately.
- Estimate before you ask. The pack builder returns a scope, an indicative range and a next step from your SKU count, images and files.
Pricing FAQ
Before you estimate.
No. They are indicative from-prices. Render Roll confirms the exact scope only after checking representative files, catalogue size, output requirements and delivery pattern.
No. Every base SKU needs an approved CAD or 3D model. If no usable model exists, modelling is quoted separately after the reference material is reviewed.
Bulk is shaped for 150 or more SKUs with phased delivery and batch quality control. The same approved image standard applies, but the production pattern supports a volume rate.
Per SKU. Starter includes three images per SKU, and Growth and Bulk include six. Extra angles or scope changes are priced separately.
Bulk starts from £110 per SKU for 150 or more SKUs, with phased delivery, batch quality control and a named production contact. The exact figure is confirmed after representative files and catalogue scope are checked.
On the United Kingdom route, 25 base SKUs on Starter come to £2,250 and 60 base SKUs on Growth come to £9,000, before tax. Both are worked examples built from the published per-SKU rates, not quotations.
No. All figures exclude VAT and any other tax that applies at the billing location.
Your scope
Turn the reference figures into an indicative pack.
Set your SKU count, images, files and delivery needs. We still confirm the exact scope after representative file validation.